A logo plays an important role in creating an identity of the company. Therefore, every logo designer must be creative in his/her work and provide his/her clients with something that is unique and brand-able rather than producing a logo design which either looks ordinary or very complicated. To come up with an attractive and brand-able logo design, the designer must understand the actual need and business of his/her clients, for example; there are various companies which look ahead to get a text based logo design rather than a mark logo.
Moreover, there are various tips which should be followed by every designer in order to come up with a hot logo design and this article covers the top 5 hot logo design tips listed below:
Understand the need of your client
Ask your client to answer some simple questions like; what is his/her business all about? Which generation is he looking to target? If the client wants to target the old generation then a simple but creative in nature would work well but if he wants to target the young generation then the logo must be the one which can fascinate the young audience. Once you get the answer of these basic questions, it will eventually help you to understand the actual need of your client and work accordingly.
Competitors’ Logo Analysis:
Now, this is something which is very vital in logo designing. Analyze your clients’ opponent and see how they have worked on creating their brand identity but be genuine and real and don’t even try to copy them as it could also lead to the violation of trademark and put your client into a legal battle because most of the companies get TM (trademark) for their logo. Therefore, analyze the competitors’ logo to get inspiration only. This will give you the basic idea about current logo designing trends and the functioning of the industry your client belongs to.
Sir Isaac Newton’s third law of motion states, “Every action has an equal and opposite reaction,” and this goes well with the logo designs too as a great logo design possessing a unique element will attract more people, whereas, a bad or ordinary logo design will definitely harm the identity of the company. Therefore, in order to come up with a unique logo, designers working in a professional logo design company must think differently and openly.Make at-least three different logo designs and choose the one which looks more enticing and attention grabbing.
Keep it Simple:
Try to keep the logo design as simple as possible because simplicity attracts most of the people if not all. Keep some of the most memorable and simple logo of big brands like Toyota, Honda, Puma, Nike, Volkswagen, etc., in your view.
Choose Colors Wisely:
If you are designing a text based logo then do not use light colors, and use only a single color in the text based logo. And, if it is a mark logo, then choose the colors wisely and it is always advised to the designers to use only two colors in it. Also, after choosing the colors for the logo make sure that the logo also goes well with the black and white colors as well, as there could be occasions when the company you are designing for, requires a black and white logo. professional logo design company